SMART Goal Setting
As we move into the “home
stretch” or final quarter of the year I often hear much about time
management challenges. Whether you are trying to meet a quota, stay on
course, or just enjoy the holidays of the upcoming months, I’d like
to remind you of one of the most useful tips I know: SMART
I encourage you to pick up a pen and a
piece of paper and jot down the goals you want to reach and/or complete.
Look at each goal and evaluate it. Make any changes necessary to ensure it meets the criteria for a SMART
S = Specific
M = Measurable
A = Attainable
R = Realistic
T = Timely
Goals should be straightforward and
emphasize what you want to happen. Specifics help us to focus our efforts
and clearly define what we are going to do. Specific is the What, Why, and
How of the SMART model.
- WHAT are you going to do? Use action words such as direct, organize,
coordinate, lead, develop, plan, build etc.
- WHY is
this important to do at this time? What do you want to ultimately
- HOW are you going to do it? (By what means will you do it.)
Ensure the goal you set is very specific, clear and easy. Instead of setting a goal to
close more sales, set a specific goal to close 2 sales or to have 5 new
appointments each week.
If you can't
measure it, you can't manage it. In the
broadest sense, the whole goal statement is a measure for the project; if
the goal is accomplished, then it is a success. However, there are usually
several short-term or small measurements that can be built into the goal.
Choose a goal with measurable progress, so you can see the change occur. How will you see when
you reach your goal? Be specific! "I want to have a
“one-on-one” meeting with each of my team members every
week" shows the specific target to be measure. "I want to be a
good leader" is not as measurable.
concrete criteria for measuring progress toward
the attainment of each goal you set. When you measure your progress, you
stay on track, reach your target dates, and experience the exhilaration of
achievement that spurs you on to continued effort required to reach your
When you identify goals that are most
important to you, you begin to figure out ways you can make them come true.
You develop the attitudes, abilities, skills, and financial capacity to
reach them. You begin seeing previously overlooked opportunities to bring yourself closer to the achievement of your goals.
A goal needs to
stretch you slightly so you feel you can do it and it will need a real
commitment from you. For instance,
if you aim to call all of the contacts in your database in one week, we all
know that isn't achievable. But setting a goal to call one a day and when
you've achieved that, aiming to call another one, will keep it achievable
Set a timeframe for the goal: for next
week, by the end of the month, by the end of the year. Putting an end point
on your goal gives you a clear target to work
If you don't set a time, the commitment
is too vague. It tends not to happen because you feel you can start at any
time. Without a time limit, there's no urgency to start taking action now.
Time must be measurable, attainable and
Everyone will benefit from goals and
objectives if they are SMART. SMART, is the instrument to apply in setting
your goals and objectives.
Time Mastery Profile
The Time Mastery Profile® helps
individuals set priorities and manage time more effectively by evaluating
their effectiveness in 12 critical areas. - This complete self-assessment
tool looks at individual effectiveness in twelve critical areas. It also
includes a built-in workbook that guides individuals in developing
customized strategies for improving their productivity.
Read more information about the Time Mastery
Executive Coaching Assessment for Professional
To best get an insight into your
leadership attributes, take our Professional Leadership
Development Assessment found in the top right corner of our home
page or click on the button to the left.
About JAS Coaching & Training
JAS Coaching & Training (JASCAT) is
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We help companies achieve:
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